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News & resources

Ideas that work

Practical advice for local businesses in Derbyshire and Sheffield: local SEO, social media, PR, websites and more.

Local SEO

Google Business Profile suspended? A UK step-by-step reinstatement guide

What triggers Google Business Profile suspensions in the UK, the documents to gather before you appeal, how to word the appeal itself, and realistic timescales for getting reinstated.

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Local SEO

Why your business doesn't show up in Google Maps 'near me' results

A plain-English troubleshoot for local businesses: proximity, primary category, service areas, duplicate listings and how to test your Google Maps rankings with a grid instead of guessing.

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Pricing

How much do leaflets actually cost?

Design, print runs, solus vs shared drops, and the maths that shows whether a leaflet campaign pays back.

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AI search

AI search is the new word of mouth (and how to get named)

ChatGPT, Gemini and Google's AI Overviews now answer 'who's good near me'. Here is how to make sure they name your business.

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Email marketing

The five emails every local business should send

Email is the channel you own. Five simple emails that turn one-time customers into repeat business.

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Reviews & reputation

How to get more Google reviews (without begging)

The one-tap ask that turns happy customers into five stars, and why replying to every review matters as much as getting them.

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Pricing

How to price your services so you stop undercharging

Why most local businesses undercharge, and a simple way to price on value instead of hours.

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Local SEO

The local SEO checklist every Derbyshire business should run

Nine local SEO checks for Derbyshire and Sheffield businesses: Google Business Profile, reviews, citations, local pages and more.

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Marketing strategy

Local SEO vs paid ads: where to spend first

SEO compounds, ads stop the moment you stop paying. How to decide where your first marketing pound goes.

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PR & publicity

How to get in the local paper (and why it still matters)

What local journalists actually act on, and the one angle that gets a small business covered in the local press.

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Social content

Social content that sells: stop posting, start planning

Why a content calendar beats posting when you remember, and how to build one that fills the diary for your business.

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Websites

Five website fixes that stop customers leaving

Small changes that turn a website that looks nice into one that actually books, calls and sells.

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Social content

What to post when you have nothing new to sell

Twelve content ideas for the quiet weeks, so your feed stays alive even when business is slow.

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